According to a recent study by AAA, almost 50% of teens admit to texting while driving. This dangerous habit not only puts the life of the driver at risk, but also jeopardizes the innocent lives of surrounding motorists, bicyclists and pedestrians. In an effort to raise awareness on this deadly habit, AT&T teamed up with […]
According to a recent study by AAA, almost 50% of teens admit to texting while driving. This dangerous habit not only puts the life of the driver at risk, but also jeopardizes the innocent lives of surrounding motorists, bicyclists and pedestrians.
In an effort to raise awareness on this deadly habit, AT&T teamed up with University of North Carolina Wilmington to deliver a virtual reality (VR) experience that demonstrates the dangers of not only texting and driving, but distracted driving.
AT&T provided VR equipment to give students, faculty and staff the chance to participant in a simulated wreck caused by a distracted driver. In this case, the driver was texting. After experiencing the VR scenario, participants had the chance to sign the national pledge to not use smartphones while driving.
The “It Can Wait” campaign was implemented six years ago by AT&T to raise attention on the dangers of using a mobile device while driving. The VR experience offers participants a sobering perspective on the consequences of distracted driving.
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To shed light on how severe texting and driving is, read the statistics below according to Distraction.Gov:
There is simply no excuse for texting while driving. Aside from this action being illegal and resulting in hefty fines, you are carelessly putting the lives of innocent motorists, bicyclists, pedestrians and the passengers in your vehicle at risk. Next time you get behind the wheel, consider your actions, and please do not text & drive.
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