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Daggett Shuler Local Public Service Ad Wins State Award

WINSTON-SALEM, N.C. (February 2, 2012) –

A public service announcement for the 2012 Safe Sober Prom Night T-Shirt design competition won the Blue Ribbon Award for Excellence in Electronic Media for the State of North Carolina.  Each year the NC Schools Public Relations Association (NCSPRA) solicits entries in print and media categories from ALL 115 school systems in the state.  This PSA was a joint effort between Daggett Shuler, Attorneys at Law, Cable Channel 2, WS/FC Schools, and students at West Forsyth High School.

Safe Sober Prom Night is a non-profit organization co-founded in 1991 by attorney David Daggett. The goal of Safe Sober Prom Night is to provide ongoing awareness and encourage positive peer pressure to reduce underage drinking and driving among young people.

Safe Sober Prom Night encourages high school students to be safe with a written pledge to stay drug and alcohol free on prom night. Students are given incentives to keep their commitment, including scholarships and a chance to win $1,000 for their school. To date, more than 400,000 students have signed the Safe Sober pledge.

Cable 2 station manager Chris Runge is also pleased to report that our educational station was awarded a total of 4 Blue Ribbons for the following:  School Buses Are Going Green, Safe-Sober T-Shirt Design PSA, We Remember, Sept 11, 2001 and The 2011 United Way Campaign.

NCSPRA is comprised of Public Relations Executives with a vast array of national experience.  For more than a quarter century NCSPRA has been a Blue Ribbon Chapter of the National School Public Relations Society.

Cable 2 is in its 37th year as the Educational Public Access Station for the Winston-Salem/Forsyth County Schools.  In addition to numerous state awards, Cable 2 was also recognized nationally in 2005 with a Telly Award for the documentary “Winston-Salem, North Carolina – Welcome Home”.

Watch it by clicking here.

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